Globalization and Cultural Homogenization Essay - 1497 Words

The rapid development of economic globalization and cultural globalization enhances cultural transaction between different countries. Even though in this process culture between different countries still has its own characteristic on the whole, the cultural homogenization has been presented in social life, especially in the media industry. This essay will discuss the definition of globalization and cultural homogenization, and the popularity of Hollywood movies in China, the phenomenon of convergence of TV programmers between different countries and Japanese anime elements in video games around the world will be given as examples to demonstrate the homogenization of media culture. Culture includes many aspects in people’s daily life such†¦show more content†¦According to McChesney (2001), The rapid development of information technology further accelerates the process of globalization. It is easier for people to get media sources from different countries online for entertainment. From the page design to the organization of the content and the various functions of scheduling, the designing of many website have a high degree of consistency. People prefer to watch high clicking rate programs in Internet. National TV station also promotes to make the popular TV shows in order to improve the audience rating. In the process of TV program making, cultural and art workers’ copy or clone becomes a safe and efficient way in media. As a consequence, globalization makes media cultural homogenization a general form in media programs. For instance, the most influential media cultural phenomenon in 2012 is â€Å"The Voice†- a singing competition show began in the Netherlands to choose good singers from the public. Audiences were attracted by its novel and exciting competition mode. It had high click rating in the YouTube and achieved a great success in the world wide media industry. TV stations in different countries like Chine, Australia, and U.S. also hold the same singing competition. â€Å"The Voice† has already become a media brand. Although the influence of this program in different countries are not the same, but the forms them themselves have strong homogeneousShow MoreRelatedThe Globalization of Culture: Cultural Homogenization1707 Words   |  7 PagesCultural individuality and distinctiveness is the pride of every nation. All communities rejoice in the richness and exoticness of their own cultural symbols, be it dressing, architecture, language or way-of-life. With the dawn of globaliz ation, however, cultural variety and distinguishing characteristics are vanishing; giving rise to a monoculture common to all. 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